March 2011

Ten Steps To Selling The Customer

1. Car-Lot Introduction. The first few minute’s car salesmen and buyers meet, together; an introduction occurs. Car salesmen try to “hook” their buyers into a car-in stock with “aggressive” car-lot discounting and/or other benefits “temporarily-granted” to get buyer interested. These salesmen know most car shoppers are interested in looking not buying cars. The car salesmen’s [...]